They are a one-time investment, create a good impact on visitors, are easy to manage and can be used for multiple purposes. The important question that a hotel is faced when they decide to have digital signage is where to start and go about things. They might start with the lobby and eventually decide to go for digital signage at various other sections of the hotel. Read further and we have covered it all.

Why Your Hotels Should Have A Lobby Digital Signage

Give a modern touch to your lobby

Beautiful paintings, a well groomed receptionist and a delicious welcome drink are important to give a great lobby feeling for guests at your hotel. Having a digital signage would just be step further.

A beautifully prepared video showing the different amenities of your hotel, the feedback of visitors, the awards on hospitality received, the USP of your hotel and reasons why your hotel should be a first choice to stay can be displayed.

A welcome message for important guests can also be displayed. Calendar of activities during festivals can be displayed so families wanting to attend them can plan things accordingly.

Create more engagement among guests

Guests while waiting in the lobby areas are often equipped with either magazines or welcome drinks to pass their time with. A lot of guests with family might have a hard time taking care of young kids. Having an engaging digital signage display that displays more engaging content would do the trick.

By showcasing videos that display your previous events, details on new amenities you have introduced or the great food that your restaurants serve, guests can be intrigued and kept glued till their waiting time passes.

Most of the visitors might be first-timers in your city. The best you can do is prepare a video on your city guiding them through the best places to visit and places to get good exchange rates or nice restaurants outside of your hotel to go to. By doing so, you would be answering some tiring questions that tourists often have a hard time finding answers to when they are visiting your city for the first time.

Improve your revenue figures with Hotel Lobby Digital Signage

It’s no denying that guests at your hotel are there to grab a good experience. In such scenarios the exquisite suite you have introduced or the amazing spa treatments that you launched or a new five start restaurant experience you have added to your services can add to your overall bills if promoted the right way.

The digital signage at your hotel lobby is the first point of interaction with your guests and by displaying these services at the very first go, it motivates guests to go for them. Additionally your hotel can partner with local tourist locations or restaurants to promote their offerings at your premises and mutually benefit.  With all the promotions going, just make sure that digital signage just do not play the role of a marketer because it can seem to get quite boring for guests and they might eventually lose interest in what further is going to come up on the digital signage.

Assist your guests in finding their way through your hotel premises

Finding your way through a hotel premise can be tricky especially if the hotel is huge. There might be a separate golf playing area or maybe squash, a separate pool area or the spa premises. With so many amenities, it is essential that digital signage is used to help guests find their way through your hotel.

Traditionally, guests might find their way by either asking for guidance from the staff but with digital signage placed at every corner of your office, it becomes easy and also sounds impressive for the guests. The wayfinding can be customised per screen as needed based on the location it has been placed making it simple to understand and interpret instead of showcase the same content on every signage. The content can be easily managed and improvised as needed from time to time

Enhance the protection of your guests

Security of your guests is of utmost importance and it is mandatory for a hotel to stay prepared for any emergency security situations that might come up. It is important that a message reaches out to the visitors very fast especially in emergency situations. Digital signage help to do so in the best possible way because the message can be passed on in a matter of seconds. Emergency notifications and messages can be broadcasted in all the screens of your hotel when such a situation arises.

What Are The Things Needed To Have A Hotel Lobby Digital Signage

With the decision to have digital signage at your hotel, it becomes essential to know what all things are needed to have the solution at your lobby. Make sure to have the below things and you are good to go:

Appropriate hardware for your lobby

Getting the right digital signage TV screen for your lobby is essential. Make sure you have the right size, the right brand and the right OS that supports the CMS you opt for. The size should be considered taking in mind the kind of lobby you have and the space you are allotted to have the digital signage TV screen. Since digital screens are an investment, make sure you select a brand that is known for them and also a brand that offers good warranty.

Select the right digital signage software solution

As much as the right hardware solution is important, the choice of a right software is equally of importance. With many CMS solutions available in the market, make sure you have evaluated them based on their price, the features that they offer, the OS that they work with, the support team that they have and the sturdiness of the system. Most of the software solutions offer the solution to use on a trial period. You can opt for those to see if your staff is able to manage them properly and then go ahead to choose your preferred one

How to go about the dilemma of whether to have digital signage at your hotel lobby or not?

Since traditional ways of going about things have been quite set and one often finds it difficult to change it. The decision of having a giant screen at your lobby and all the things that go around it is quite major.

One needs to be sure that they are going to use the TV screen for several things and are ready to go through the slight bit of training that is needed to use it.

Make sure your staff is properly trained and is ready to take on to the system since you cannot be there always to monitor if they are actually using it the right way.

Tech solutions are the future of the hospitality industry and the sooner they are adapted, the better. Intellope – MagicInfoSmart is a digital signage software solution provider that offers services keeping the industry trends and needs in mind. For any queries or questions in regards to digital signage, feel free to reach us out on support@intellope.com

The post Why your Hotel needs a Lobby Digital Signage and what you need to get started? first appeared on Intellope.

With the advent of digital signage, the way things are now communicated to audiences has changed for the better. There is always a reluctance to change the age-old ways of doing things. With digital signage in the market for quite some time now, we still see a lot of businesses going for traditional modes like brochures, pamphlets or huge billboards.

1. They are easy to edit and update

Digital signage completely eliminate the manual process that has to be followed in case of updates in traditional signage. You need to get brochures or pamphlets re-designed and printed again. This part is removed with digital signage. Simply upload your updated design with a signage software and schedule it as per the time and day you wish to show it.

Digital signage are versatile and can be used for multiple businesses. If you are a restaurant, display your offers of the day and regular menu. If you are a retail store, promote your discounts on clearance stock or fresh arrivals. If you are a health care center, display ways patients can take care and things they should avoid in times of pandemic like COVID-19.

Any industry that feels a need to communicate with the audience in a smart way can put digital signage to good use due to the fact that they are easy to manage.

2. They are One time investment

Unlike the print media that needs to be printed everytime or freshly printed in case of new offers or promotions, digital signage simply need you to upload the new design as you please and circulate it throughout all your screens.

The only major investment that you need to make for digital signage is at the start and they can last for years. With the multiple ways that they can be used, they soon give a profitable ROI and help you save a lot of time as well. The best part is that content on these screens can be updated from anywhere through a smart software . One need not be physically present to make updates to each screen.

3. More eye-catchy compared to traditional signage

Digital signage are like TV screens. They keep your audience hooked. Digital signage have a recalling ability of 83% which is huge and much more compared to that of traditional signs.

Traditional signage are static and hence do not offer that much of a visual appeal. On the other hand, digital signage can be used to play video ads with added music that tends to grab more attention of passersby or viewers. The kind of content played on the screen plays a very important role however the way it is shown is also equally essential and this part is taken care of by digital signage

4. Reduces effort of staff and saves cost

With brochures and pamphlets, firstly you need to get them designed and then you need to get them printed. Then you need to get them circulated. This is not a one man job. Multiple resources need to be put to use here that takes on their time and effort both.

With digital signage, it’s a one man job. The designs simply need to be uploaded and pushed to the respective devices where they are to be shown. The entire process takes only a few minutes and you are good to go. Thus your creative staff can be put to a better use with digital signage.

Talking about the costs, every printing calls for a recurring cost. This does not happen with digital signage. Most of the designs that are used in digital screens are stored in the software itself so they can be used later as well if needed.

5. Help connect with audience through Social Media feeds

Social Media platforms is undoubtedly one of the most popular modes of connecting with your audience. They also help you reach your target users on a more personalised level.

With digital signage, one can display their social media feeds of Instagram. This indirectly helps your brand to grab more followers on these platforms. Any new offer that you promote directly reaches them. By having engaging social media pages, customers look forward to your updates and indirectly act as your representatives when they market your offerings through word of mouth.

6. Sounds can be added to enhance the signage effect

Appealing advertisements with perfectly accompanied sounds can be a great way to get the attention of passersby as well as your customers. While traditional signage do not offer the ability to add sounds to your posters, digital signage do.

Sounds tend to have a recall effect and this acts as an added advantage in your marketing campaigns. Every festival has a sound associated with it. Let’s say if you are planning to promote Christmas offers at your stores, having the sound of bells or Santa arriving can be a great way to get your customers into a festive mood.

The experience of users is taken to another level with this sought of marketing thus making you stand out among your competitors.

7. Give more appeal to your offers and promotions to grab more sales

Eye-catchy HTML effects to your digital signs showcasing promotions can turn out to be a good way to highlight specific areas of your screen. If you are offering 50% discount on all store items, the section having ‘50% discount’ on digital screens can be highlighted with an HTML effect or with a different color such that users tend to look at the section faster.

This kind of marketing cannot be done with traditional signage. With a lot of interactive digital signage available in the market, an immediate call to action can be seeked from your customers such that they can place orders from your signage directly. Any particular offer that grabs more clicks or orders can be circulated once a quarter to improve your sales figures.

8. Prompt discounts or offers can be circulated easily

If you are a retail store running a last end of season day sale, you can add one more offer to it promptly announcing free goodies or coupons through digital signage almost promptly. This can be done during a rush hour. By doing so, you can see how fast customers might decide to benefit from this offer. It also induces impulsive and unplanned purchases.

If you are a restaurant who is planning to offer free brownies on order above a specific amount, simply display the offer quickly on screens and prompt your customers to increase their order value. The best part about circulating prompt discounts with digital signage is that it helps you grab more orders and sales in no time.

9. They help improve customer experience

Delivering a memorable customer experience should be an utmost priority for any business since it defines the image of your brand in their minds. With digital signage, a great customer experience is guaranteed.

If you are a retail store, there are chances that you have a lot of customers to attend to during rush hours. Your staff can try to attend each of them but it can be tricky to reach out to everyone. By having digital signage that display your catalogue along with every details of your products, it becomes easy for customers to navigate and get answers to queries they might have.

Restaurants can display digital menu boards so diners need not wait for the staff to get the menu and then place orders. By doing so, an improved customer experience is delivered saving time and effort of both your customers as well as your staff.

10. They can be used for multiple purposes

Digital signage can be used to display your product catalogues, current promotions/discounts, scheduled events or emergencies as well.

A single screen can be put to multiple use with every section being timed and displayed accordingly. With multi-zoning features on the screen, different sections can be put to good use to display a variety of content on each screen. 

Weather updates or forecasts can be displayed below to keep customers aware of the situation, a major section can be given to offers and promotions, another section can be used to display products. The possibilities are endless. In case of any emergency situation like a fire, customers can be immediately prompted on the situation and asked to go through a safety exit.

With all the above listed reasons, it’s safe to say that digital signage are way better compared to traditional signage. Reach us out if you are looking for a smart digital signage software solution or have any queries regarding digital signage at support@intellope.com

The post 10 Reasons why Businesses Should Now go for Digital Signage vs Traditional Signage first appeared on Intellope.